Video product has become increasingly important in today's market and became a strong leverage for ibride as a way to reach customers without design fair. The goal was to create videos that could live on their own on plateforms as well as a leverage for sales forces. Directed as intemporal it allowed a livestyle narrative to be developed while highlighting the unique features and benefits of a product.
These video content were meant to support various stages of the customer journey, from product discovery to purchase leading to increased customer loyalty and brand recognition