The creative campaign IBRIDE IS WILD DESIGN features a back-to-nature storytelling through untamed furniture pieces, a core notion of the brand. The campaign aims to bridge the indoor and outdoor environments, inviting the wildness of nature inside. The challenge was to create a sense of connection and intimacy within an urban context that was disconnected from the comfort of home. The campaign’s backdrop is not less than the Louis Miquel’s architecture of Museum of Fine Arts and Archaeology from 1960 in Besançon, the home of the brand and still actual production site.
The photo campaign was complemented by the release of a unique catalog and a brand rewording to anchor the discourse between Nature, Art and Design.The result is a sense of raw wilderness that aligns with the brand's aesthetic.