To establish ibride's content strategy for digital transition and online retail, the main challenge was to create an enduring high-quality identity that promotes the unique personality of ibride products across all collections while inspiring customers within their own decorating style.
The final concept is an evolving pictorial language, using color as a cohesive and trendy element. The product narrative is supported by accessories, both natural elements and recognizable everyday objects, to reinforce the spirit and wildness of the products at home.
During 5years long, this image strategy has allowed the compagy to gain strengh, visibility and constency on the brand identity with a unique library of over 500 pictures both usefull for marketing, parnters and inhouse communication.

2017 - 2022
Studio photo, packshot, lifestyle
Team : Photographer
Client : ibride

Art Direction
Creative Direction
Visual Identity
Production
Set Design
Photography