For ibride the digital transition and retail plateform integration was a major challenge. Aclaimed for it's playful and elaborate design, ibride needed a new approach to overcome the customer needs and allow them to better discover the product online.
Authenticity, connection with nature and praise of art is at heart for the brand. Therefore human, music and real objects were priotities over cgi and 3d motion solutions for this project.
Using established codes from product photography, these video series introduce the iconic collection Faux-Semblants.
My goal was to set free from the commercial environnement and acheived it through the contrast between two viewpoints The hands choregraphy and music has been directed as a whole in order to gracefully unveil the graphic story concealed within each piece.